Thursday, November 4, 2010

Xbox Kinect On Sale Now


Xbox Kinect On Sale Now 




- There are a lot of futuristic things we're still waiting on: jet packs for the entire family, self-driving cars and time-travel, to name a few. But one new, pretty darn amazing bit of technology has finally come to fruition, thanks to the folks at Microsoft.


The Kinect system, on sale beginning Thursday for the Xbox 360 game console, offers controller-free control of living room entertainment and aptly delivers a groundbreaking piece of technology.

It's part game controller, part fitness guru and part "Minority Report," the movie where Tom Cruise famously interacts with a multi-touch interface by making rapid motions with his hands. Instead of gripping a physical controller to play games and movies on your Xbox 360, Kinect allows you to simply move your body - hands, feet, hips - to do everything.

Kinect is a hybrid video camera and motion sensor that sits just above or below your television display. It looks like an extra wide webcam and connects to the Xbox 360 - even older models - through the USB port. Kinect sells for $150 and comes with one game; you can buy it bundled with a low-end Xbox 360 for $300, saving $50 on the package.

Activating and configuring Kinect was easy enough, though it does require a system update.

Kinect calibrated itself by testing the ambient light in my room, the background noise and my own voice. Kinect then asked me to get used to performing my moves in a fairly large rectangular space about 8 feet in front of the television.

The 46-inch LCD display from Sceptre I used for my tests delivered the Kinect experience in tack-sharp high-definition. A larger-than-average display is ideal because it'll help you see the various digital versions of yourself more clearly, as captured by Kinect's camera and motion-sensing voodoo.


At the Xbox 360 main menu screen, a small dark box appeared at the lower right corner. Inside was a live view of my body, with my hands glowing at my sides. A quick wave of my right hand told Kinect I was ready to interact.

To select items on most menu screens, I simply held up my right hand at about shoulder height and guided an on-screen hand to an icon or word. In games, similar control takes place to select people and objects. Simply hover and grab.

Kinect also brings voice control to the Xbox 360, and you can launch movies and social media apps by saying something like "Xbox. Play." I had spotty success with that and found the hand guide technique more dependable.

The game that comes with Kinect is "Kinect Adventures," an outdoorsy jaunt into the world of whitewater rapids and antigravity. As I stood in front of my TV, I looked at my avatar's back, careening down a rushing river in an inflatable raft. As I instinctively stepped and leaned to the left, my character on-screen did so as well, steering the raft around rocks and obstacles.

In "Space Pop," I floated in a low-gravity room and waved my arms and legs to pop bubbles for points. These games were fine for a warm-up, but I was quickly ready for a more stern test.


The Kinect games now available all require the system to play them. Your physical Xbox 360 controller won't suffice. There will be Kinect-enhanced games available later that can be played both ways, but Microsoft Corp. says Kinect will give you a better experience.


I met my match with "Dance Central" ($50, MTV Games, rated "T"). This top-shelf title is essential for Kinect users. I mimicked the on-screen character's dance moves for high scores. I jumped and gyrated to songs from top artists such as Lady Gaga and Audio Push. I learned the moves individually, with a few restarts, then launched into a dance battle to string them together to the music.

A circle beneath my on-screen feet glowed green when I hit the moves correctly. It glowed red when I muffed the moves, indicating I had suddenly sprouted at least two left feet, if not more. The music on this title is fresh, and additional tracks can be purchased through the Xbox Live Marketplace.

One title that was a dud for me was "Kinect Joy Ride," a cartoonish driving game. Driving is one of those game genres that begs for a physical controller. I had trouble keeping my hands in an imaginary grip on an imaginary steering wheel to control my imaginary car. I crashed because I overcorrected my steering. My hands moved too freely because they weren't really holding on to anything.

My wife had better luck when I raced against her. She even found time to lean over and answer a real-world cell phone call while "driving," gently cradling the phone on her shoulder while gripping her nonexistent steering wheel.

There is one title that literally left me breathless, but for all the right reasons. "Your Shape: Fitness Evolved" is a masterpiece. The exercise game talks and walks you through precise movements to improve your cardio and work out your muscles.

I began by standing in front of my TV and letting Kinect measure my body size and structure. I then used a hand-motion menu to enter my age, weight and exercise habits so the game would learn not to overexert me too soon.


Within minutes I was following along with the Tai chi and yoga moves of an on-screen instructor, with my on-screen mat placed just behind and to the right of her. She led me through the movements, and at the end of each routine I was given a score for my performance, based on how well I stayed in rhythm and mimicked her deep knee bends.

I would have never thought that the most impressive game title for Microsoft's foray into motion-sensor gaming would involve me invoking the phrase "Namaste" instead of "activate plasma rifle."

Motion-sensor gaming has now hit all three major gaming platforms. Nintendo Co.'s Wii arrived first. Sony Corp.'s Move for PlayStation 3 added more realistic games, graphics and highly acute player control.

Microsoft Kinect may lack the fine character control of the Move, but it adds the promise of an expanded breadth of activities in front of the gaming console. The possibilities for Kinect are rich, and I will forever more feel a touch guilty while sitting in that well-worn corner of my couch to play a video game.

Four stars out of four.

By RON HARRIS





Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Some MacBook Air screens flickering, freezing


Some MacBook Air screens flickering, freezing






Users report horizontal, vertical lines appearing across screen


Some of Apple's new 11- and 13-inch MacBook Air notebooks have been suffering from screen problems, including horizontal and vertical lines appearing across the screen, color changes, and blank and gray screen crashes. Others have reported odd kernel problems (essentially the Blue Screen of Death). So far the only Band-Aid for the screen defects is a CPU reboot.

Apple has internally acknowledged these problems, according to Boy Genius Report, but has yet to address it publicly. Is another iPhone 4-esque apology coming?

There's a lot of noise on Apple's support discussion forums, ignited by poster DanRyb, who wrote, "Every so often while using [the MacBook Air], the screen has a ton of weird colors in vertical lines (extends the whole display) and the entire laptop has frozen. I have to force it off with the power button and reboot it. It happens at random times."

Other users (including Macworld) experienced identical issues, their frustration accentuated with exclamation points and sad faces. Even installing the MacBook Air (Late 2010) Software Update 1.0 didn't work, which makes sense, given that this is likely a hardware problem, like the iPhone 4's wonky antenna.

Apple's current solution: store associates shrugging their shoulders and handing out replacement laptops.

"Apple's internal support system includes suggestions for interim fixes in each of these cases, but no permanent fixes are available at this time," BGR's source said.

Apple's latest MacBook Air came with decent price cut, but it's still expensive, and, apparently, pretty broken. This issue, paired with the iPhone 4's hardware problem, sends a message: Apple isn't perfect despite the high regard many hold for the company.
by  Brennon Slattery





Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

3D Holograms Coming To A Screen Near You

3D Holograms Coming To 

A Screen Near You




University of Arizona develops three-dimensional motion hologram that is viewable on all sides without special glasses.


If you thought 3D TVs was the next great wave in entertainment, think again. Developments in holographic three-dimensional technology, introduced in the mainstream in 1977 in the science-fiction movie “Star Wars,” may take off before 3D can make a splash.

Researchers at the University of Arizona this week announced they have developed the fastest 3D motion hologram. Unlike regular flat 3D, a holographic display presents an image that is viewable on all sides, projected in front of the viewer without the need for special glasses. Refresh rates have been the issue with the technology, with one image changing every few minutes. However, the rates have now been increased to a view change every two seconds. The research team used 16 cameras to create a 45-degree view of a 3D image.


Bill McDermott, president of Global Field Operations as SAP, chats with InformationWeek's Alex Wolfe about software as a service, mobile apps, multitenancy, Oracle, and business intelligence.

"Holographic telepresence means we can record a three-dimensional image in one location and show it in another location, in real-time, anywhere in the world," Nasser Peyghambarian, an optical sciences professor, who led the research effort, said in a statement.

The hologram can refresh faster because of the use of a new type of plastic on a screen that reacts chemically to a laser shooting holographic pixels. The image is then stored on the screen and fades away naturally after a couple of minutes or seconds, depending on the parameters used. As more cameras are used, the final holographic image becomes refined, since each camera views the object from a different perspective, the research group said.


Discover key client findings and how to obtain long-term value with SaaS solutionsForrester - The ROI of Software-As-A-Service



A wide variety of applications could spawn from the technology, including entertainment, telemedicine, 3D maps that can be updated for the military and remote guidance during emergency situations, industry observers say.

The University of Arizona project involved a 10-inch screen, but the research group is also testing a 17-inch prototype and trying to find a way to show full color. The project made a landmark achievement that Peyghambarian’s group refers to as full parallax: the ability to see different perspectives when moving your head up and down or left and right. “This makes for a very life-like image,” he said. “Humans are used to seeing things in 3D.”

A full report on the project is detailed in the current issue of the science journal Nature.

In October, Toshiba announced it will release two 3D TVs that will be able to produce images without the need for special glasses.





Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Verizon Upgrade to Add Second App Store to Android

Verizon Upgrade to Add Second App Store to Android




Verizon said Thursday that a software update to the Droid Incredible available next week will add the V CAST Apps store to the phone, essentially adding a second, competing app store to the existing Android Market.

Developers will have the option to sell their apps either via the Android Market or the Verizon app store, with one key difference: billing.

While Google's app store allows refunds for a period of up to 24 hours after purchase, Verizon will only process refunds on a case-by-case basis, according to a Verizon representative. But Verizon will also bill the app's purchase price to the existing wireless bill, instead of forcing users to use Google Checkout.

The update (characterized as version 3.26.605.1/Baseband version: 2.15.00.07.28) also includes a number of enhancements, including an updated Flash player; improvements to the visual voicemail application, with removal of incorrect service messages; enhanced support for Yahoo IMAP email; an updated Slacker application; the ability to attach files that are larger than 5 MB; updates COX and Comcast POP3 mail; and various fixes, including rotating Google Maps between landscape and portrait view, and presenting the search key and other buttons in the correct order.

Verizon originally launched V CAST Apps on the RIM platform in July of 2009, and the company always planned to launch on the BlackBerry and then move to other platforms, a Verizon spokeswoman said. AT&T also offers a similar store for RIM devices, called the AT&T AppCenter. It does not, however, compete with the Apple App Store.

"We think of it as sort of complementary to the other marketplace out there," the Verizon spokeswoman said. "It gives consumers an opportunity for discovery and to choose."

But whether or not Google views the Verizon app store as complementary or competitive is not known. Google representatives did not respond to two requests for comment.

Apple, by contrast, offers a single app store, and Apple chief executive Steve Jobs has characterized the Google platform as "very fragmented," although he was referring to the variety in operating systems.

Many Android OEMs, including the two largest, HTC and Motorola, install proprietary user interfaces to differentiate themselves from the commodity Android experience," Jobs said, during a October conference call. "The user's left to figure it all out. Compare this with iPhone, where every handset works the same."

"The multiple hardware/software iterations presents developers with a daunting challenge," Jobs added. "Many Android apps work only on selected Android handsets, running selected Android versions. And this is for handsets that have been shipped less than 12 months ago. Compare this with iPhone, where there are two versions of the software, the current and the most recent predecessor, to test against."

While Google features specific apps in its App Store according to unknown criteria, Verizon said the advantage for developers to choose V CAST Apps will be because Verizon "has the opportunity to do marketing and merchandising". Verizon's Android phones also contain a dedicated Verizon channel inside the Android market, and "that will continue," the Verizon spokeswoman said. With V CAST, Verizon will also offer the same 70/30 revenue split that Google offers, she added.



Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Apple sued for iOS 4 problems on iPhone 3G, 3GS

Apple sued for iOS 4 problems on iPhone 3G, 3GS


Apple Logo and Hammer


Since iOS 4 was released in mid-June, iPhone 3G and 3GS owners have complained that the software has their phones seemingly grinding to a halt: slow keyboard response time, frozen unlock screens, and a battery that drains faster than with previous versions of the software.

Now a deeply unsatisfied customer is taking her iOS 4 complaints to court.

On Friday, San Diego resident Bianca Wofford sued Apple for violating the Consumer Legal Remedies Act, unfair business practices, and false and deceptive advertising. In the suit she claims that iOS 4 rendered her iPhone 3GS completely unusable and that Apple support has provided no recourse outside of buying a new iPhone 4--and paying AT&T's early upgrade fee--or jailbreaking her phone to downgrade it to some version of iOS 3, which would void her warranty.

She also says that Apple knew that the update would cause slowness on older model phones--the 3G and 3GS--and went ahead with the problematic update anyway.

The court papers (embedded below) state:

"Apple's intent was to ... proliferate its new iOS 4 into the marketplace. Plaintiff is further informed and believes that Apple engineers knew that iOS 4 would substantially undermine, impede, degrade, and decrease speed for consumers who owned third-generation iPhones rather than the newly release iPhone 4..."

She also alleges that Apple concealed this and if she and other iPhone 3G and 3GS owners had known that iOS 4 would degrade their phones' performance they would never have upgraded in the first place.

Apple hasn't said much publicly about the issue. Steve Jobs allegedly told a customer in August that an update was "coming soon"that would fix the problems, though the authenticity of the e-mail wasn't confirmed.

Wofford is seeking class action status for her suit, and is asking for unspecified damages as well as $5,000 for every person whose phone was bricked by iOS 4, and an injunction on Apple's current marketing of iOS 4.
by cnet.com

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Microsoft, LG Plan Free Windows Phone 7 Apps

Microsoft, LG Plan Free Windows Phone 7 Apps


Windows Phone 7 - 3 Ways to Success


Microsoft and LG Electronics plan to offer a rotating collection of free apps to owners of LG-built Windows Phone 7 smartphones


Microsoft and LG Electronics plan to offer 10 free mobile applications to owners of LG-built Windows Phone 7 smartphones. LG will offer 10 new apps every 60 days, via the Application Store preinstalled on its devices.

"When we pledged early this year to support Microsoft's smartphone strategy, we knew we were making a decision that had the potential to create ripples in the ecosystem," Chang Ma, vice president of LG's mobile communications marketing strategy team, wrote in a Nov. 4 statement. "Microsoft's commitment to the developer community is well known and respected in the industry, and we look forward to seeing this partnership with Microsoft lead to greater things."

The 10 apps themselves will hail from a variety of categories, such as social connectivity and gaming, and have a $30 retail value.

Microsoft is pushing its latest smartphone platform to be a success, in order to regain ground in mobile lost over the past few years to the likes of the Apple iPhone and Google Android. The company is reportedly planning to spendhundreds of millions of dollars on its initial marketing effort, and has spent the summer encouraging third-party developers to build games and more productivity-centric apps for the platform.

In international markets, Windows Phone 7 seems to be off to a solid start.DigiTimes reported in a Nov. 3 article that sales of HTC-built Windows Phone 7 smartphones are "better than expected" in Europe and Australia.

"Early supporters of the new operating system such as South Korea's Samsung Electronics and LG Electronics are also experiencing rising demand from carriers," the article suggested, indicating that the sales information came from unnamed "Taiwan-based handset makers."

Stocks of Windows Phone 7 devices in the U.K. are also low, according to new reports from media outlets in that country. "We will be launching with limited amounts of both our Windows Phone 7 devices, the HTC 7 Mozart and the Samsung Omnia 7," a representative from U.K. carrier Orange wrote in an e-mail to Mobile Today. "We are, however, anticipating that our competitors could be in a similar situation."

Windows Phone 7 will make its debut in the U.S. market Nov. 8, carried initially on AT&T. The carrier's initial push centers on three devices: the HTC Surround ($199) with a slide-out speaker and kickstand; the Samsung Focus ($199), reportedly the thinnest of the early Windows Phone 7 smartphones; and the LG Quantum ($199), which features a physical QWERTY keyboard.
by By: Nicholas Kolakowski




Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Samsung Predicts Mega Galaxy Tablet And Smartphone Sales

Samsung Predicts Mega

 Galaxy Tablet And 

Smartphone Sales



Samsung Galaxy Tablet



Samsung believes it will sell more than one million Galaxy Tab Android tablets this year, and more than 40 million smartphones in 2011. 

Samsung is pretty bullish about its future. It has seen strong sales of its Galaxy S line of smartphones, which has moved two million units in the U.S. and more than five million around the world. It recently supplanted the iPhone as the number one phone in Japan.

Samsung Galaxy TabletSamsung thinks it has another potential hit on its hands in the form of its Galaxy Tab Android tablet.Speaking to reporters at the Korean launch of the Galaxy Tab, JK Shin, head of Samsung's mobile division, said, "Although the launching of Galaxy Tab has been delayed a little bit (in Korea), consumer responses in Europe and Asia have been quite good and we are confident of meeting one million sales mark this year."

Apple sold 4.19 million iPads during its most recent fiscal quarter. The iPad is being credited for opening up the market for tablet-style devices. Apple has a commanding lead, though it only stands to lose ground, not gain it, as competitors ramp up comparable products. Is the Samsung Galaxy Tab -- the first real iPad competitor -- going to kickstart non-Apple tablet sales?


The new Microsoft Office 2010 includes PowerPoint Broadcast -- or the ability to share a PowerPoint presentation via one-time URLs. This is done either on your Sharepoint server or using Windows Live.

Samsung also thinks its smartphones have a bright future. It is on track to sell more than 20 million smartphones this year, according to Shin. Samsung has doubled its projections for 2011. It expects to sell more than 40 million smartphones during the 2011 calendar year.

Samsung believes that its Galaxy S line of devices will help it do the trick. There are already four Galaxy S smartphones for sale in the U.S. (Fascinate - Verizon; Captivate - AT&T; Vibrant - T-Mobile; and Epic 4G - Sprint). Samsung has an event scheduled in New York City for Monday, November 8, where it is widely expected to announce the Continuum Galaxy S phone for Verizon Wireless.
By Eric Zeman , InformationWeek
November 4, 2010 02:59 PM


Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

T-Mobile myTouch 4G Selling for $79.99, Just Not from T-Mobile

T-Mobile myTouch 4G Selling for $79.99, Just Not from T-Mobile






Three retailers have dipped the price of the Android 2.2.-running, 4G-powered T-Mobile myTouch 4G to as low as $79.99. T-Mobile is offering it for $199 after a $50 rebate.



Access to “America’s largest 4G network”—or, at least, really fast speeds—just got even cheaper. Three retailers have cut pricing for T-Mobile’s flagship 4G smartphone, the myTouch 4G, from $199.99 to as low as $79.99 with a two-year contract, Into Mobilereported.

At Target Mobile, priced at $79.99, the myTouch 4G ships for free, while at Wirefly that price includes a mobile backup service. Radio Shack is also offering a deal, dipping the price to $149.99.

The HTC-made myTouch 4G runs Android 2.2 (or “Froyo”) and features 4G, 3G, EDGE, WiFi (b/g/n), Bluetooth 2.1 and GPS connectivity. The processor is a second-generation 1GHz Snapdragon, from Qualcomm, and the display is a 3.8-inch TFT widescreen, with a resolution of 800 by 480 pixels.

T-Mobile makes a point, in an ad that began airing Nov. 3, that the myTouch 4G can video chat with or without WiFi, and to that end there’s a front-facing camera, in addition to a 5-megapixel camera on the back, with video at 30 frames per second. There are 4GB of internal memory, plus an 8GB SD card, though it can support up to a 32GB card. And for a few extra bucks a month, the myTouch 4G can be used as a hotspot for up to four other devices.

Another perk: a Genius Button on the front of the phone puts the phone to work—e-mailing, searching the Web, finding an address, etc.—using voice commands, with the “genius” bit of things being that the phone “learns” its owner’s voice over time and so should make fewer mistakes.

But its most exciting feature, again, is its capacity to run on T-Mobile’s HSPA+ network, which as of Nov. 3 the company officially decided to call 4G, instead of the less-exciting “3.5G.” Verizon, which plans to roll out its 4G LTE-based network this quarter, is likely a bit miffed at having some of its thunder stolen. While the move was smart marketing on T-Mobile’s part, say analysts, it’s likely made itself a target for some retaliatory advertising—normally pointed at competitor AT&T Wireless.

“I’m imagining an ‘Our 4G vs. their 4G’ ad,” analyst Ken Hyers, with Technology Business Research, told eWEEK.

However, as the International Telecommunications Union has yet to formally define 4G, there’s no foul play in using the title—a point T-Mobile seemed to suggest in quoting Yankee Group Research Fellow Chris Nicoll in a Nov. 2 press release.

“Consumers do not understand the technical alphabet soup of technologies involved in 4G,” Nicoll offered, “but for our purposes we define WiMax, LTE and HSPA+ as 4G technologies.”

For now, T-Mobile is still offering the myTouch 4G for $199, with a two-year contract and after a $50 mail-in rebate. As the attractive brunette playing the “myTouch 4G” in the carrier’s new AT&T-bashing ad says: Bummer.


Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Wednesday, November 3, 2010

Apple plans to extend song previews to 90 seconds

Apple plans to extend song previews to 90 seconds



Apple has told the record labels that it plans to extend previews in iTunes for songs over two minutes and thirty seconds from 30 to 90 seconds. In a note to its content providers, it said it believed "that giving potential customers more time to listen to your music will lead to more purchases."

Many had expected Apple to increase preview times eventually, but had though it would be to a full minute, and was expected by some to be announced at Apple's September music event. Several other music providers have begun to offer longer previews, which likely give consumers a better idea of the song they plan to purchase.

Labels will be forced to comply with the switch: the letter states that their continued presence on the store indicates their acceptance of the new terms. If they do not want 90-second previews of their content they will need to remove it from iTunes, Apple wrote.

It is hard to see why the labels would not want to comply: longer previews would seemingly increase sales. Add to this that Apple has provided protections for shorter songs by making the minimum song length a full minute longer, and no label would be giving their content away for free through a preview.

The Cupertino company so far has not acknowledged the change publicly, and as of Wednesday afternoon song previews still remained at 30 seconds. No timeline was given for the change according to press reports. It appears to only affect the US version of the iTunes Music Store.

Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Facebook Unveils Mobile Platform -- But No Facebook Phone

Facebook Unveils Mobile Platform -- But No Facebook Phone



An invitation sent out to editors for an upcoming Facebook Event. Will the company unveil the rumored Facebook Phone?



Facebook has a problem: How to get its 500 million users moving?

The popular social network has about a half billion users, yet Facebook doesn't have a single, unified version of its mobile site -- yet. That all changed Wednesday at a special event at Facebook headquarters, where company head Mark Zuckerberg unveiled a new mobileplatform.

But no Facebook phone.

"There's been a rumor floating around that Facebook was going to build a phone," Zuckerberg joked. "No," he said simply. But the company did need a way to simplify development for the 200 million people who use its social network on various mobile devices.

"The only platform bigger than this is the mobile web itself," Zuckerberg told attendees at the event. So he unveiled a new mobile platform including a unified, single sign-on feature, and new tools that the company claims will encourage developers to build better apps.

But no Facebook phone.

A number of developers came on stage to show off new apps that incorporate the new software, built with a new SDK -- or software development kit, the tools a programmer uses to write software -- which Facebook announced would be released shortly. Part of the SDK is a set of tools specific to mobileapplication developers. One is the single sign-on feature, which lets users sign in to Facebook simply by clicking a button, rather than entering their user info.

But no Facebook phone.

Prior to the event, rumors swirled about what would be announced at the mobile event, rumors centering on a potential phone. The invitation Facebook sent provided no details whatsoever other than to say that the event begins at 10:30 a.m. on November 3 and would be followed by lunch.

But the invitation sported an image of two shaded figures alongside what appears to be the old string-and-Dixie-cup phones that kids in treehouses have long used to communicate. One hopes an actual Facebook phone -- if it ever arrives -- will be slightly more high-tech.

Technology blog TechCrunch reported last month that Facebook was secretly developing a special smartphone.

Facebook then issued a carefully-worded response that said the company was not “building” a phone. The company had projects focused on “deeper integration with some manufacturers.”

But to be clear: There's no Facebook phone.
By Jeremy A. Kaplan



Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Ben Horowitz: Why Andreessen Horowitz Just Raised $650,000,000


Ben Horowitz: Why Andreessen Horowitz Just Raised $650,000,000



andreessen horowitz


Andreessen Horowitz just raised $650,000,000 for our second fund. Through the process, people asked us three questions consistently and I will answer them here.
Why raise $650M?

Isn’t smaller better? As a matter of core philosophy, we invest in companies not stages. We want to be in business with the best entrepreneurs going after the biggest markets and we do not care whether they need seed money, venture money or growth money. We believe in great entrepreneurs and the products and companies they build. We do not focus on special return profiles for various stages of investment.

As result, our fund is stage agnostic. As in fund 1, we are excited about investing $50,000 in exciting new seed deals and we are excited about investing $50,000,000 in companies like Skype. While $650M would be a large venture fund, it is a moderately sized seed, venture, and growth fund.
Why raise $650M? I heard you guys could raise at least $1.5B?

Interestingly, we get the opposite question as well. Why so small? We do not want the fund size to dictate our investment pace. We have seen other firms raise so much money that they lower their quality bar in order to “put the money to work.” We would strongly prefer to run out of money sooner and be forced to raise a third fund than to have that problem.
Why only one fund? Why not separate growth and venture funds?

First, from a returns perspective, we do not want to attempt to predetermine where the good investments will be. In our experience, the quality of companies in each investment stage varies wildly over time. It’s possible that the right strategy for this fund will be to invest $550M in venture, $50M in seed, and $50M in growth. It may also be the case that $400M in growth, $150M in venture, and $100M in seed is the right mix. One thing is certain; we won’t know until we see the companies.

Second, one of the founding principles of the firm is to have general partners who are skilled in helping companies at all three stages of development. As former entrepreneurs, we believe this is ideal. When you are raising seed money, you need an investor who can help you grow. When you are the founding CEO of a growth company, you want an investor who understands the value of a founder running the company and who can help you develop into a skilled CEO. As a general partner who has founded, grown, taken public, and run companies at scale, do I belong in the seed fund, the venture fund, or the growth fund? With one fund, I don’t have to choose and neither do our entrepreneurs.

Finally, we believe in being totally aligned with our investors. In venture capital, general partners are paid a percentage of the return on investments. This percentage is called carry. Firms that break their funds into separate vehicles for growth and venture typically separate the carry incentives as well. For example, if their growth fund loses 50% and their venture fund gains 50%, the general partners will be paid carry for a 50% gain on the growth fund, but and will not be paid anything or pay back anything on the venture fund. So, if you are an investor in both funds, even though you might lose money on your investment, you will still have to pay the general partners for making you money. That structure does not seem fair to us, so we elected to have one fund. If our investors don’t make money, we don’t make money.
Gee, that was fast. Have you even invested fund 1 yet?

We raised $300M for Andreessen Horowitz Fund I 16 months ago. Typically, firms invest venture capital funds in between 2 and 3 years. Why did we invest fund I so quickly? Two core reasons:
Prior to raising fund I, Marc and I were angel investors for three years. Many of those angel investments turned out to be outstanding venture-stage startups. As importantly, the entrepreneurs who ran them wanted us to invest in their venture rounds. As a result, we made investments in great companies like RockMelt, Nicira, and Apptio rapidly after raising the fund. And we are incredibly glad that we did.
We invested $50M in Skype. Companies that can become primary, important, long lasting consumer franchises generally do not come up for sale. When they have already reached over 100M users, are generating hundreds of millions of dollars in annual revenue and are deeply profitable, an opportunity to buy them is even more usual. So when we learned that Skype would be available, we jumped at the opportunity to be a part of one of the world’s most important companies
by.businessinsider.com



Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

Microsoft Raises Kinect Forecast to 5 Million Units



Microsoft Raises Kinect Forecast to 5 Million Units


Microsoft Raises Kinect Forecast to 5 Million



Microsoft Corp. boosted its forecast for the Kinect motion-control device for the Xbox gaming system to 5 million units this quarter, predicting the most successful Xbox product debut by sales.

Based on pre-sales, retail orders and consumer interest, the company expects to exceed a previous forecast of 3 million units, Don Mattrick, president of Microsoft’s Interactive Entertainment Business, said in an interview today. The device, which lets players control games with motion and voice, goes on sale tomorrow.

Microsoft and Sony Corp., with its Move controller, are competing against Nintendo Co., whose Wii machine set the standard for motion-controlled gaming. Microsoft, based in Redmond, Washington, is using Kinect to attract a larger slice of the market for casual gamers, while extending the life of its Xbox 360 console, which went on sale in 2005.

Sony has been selling Move since mid-September. Michael Pachter, a video-game analyst at Wedbush Securities Inc. in Los Angeles, predicted Sony will sell about 3 million units by the end of this year.

Microsoft dropped 36 cents to $27.03 at 4 p.m. New York time in Nasdaq Stock Market trading. The shares have fallen 11 percent this year.

Price Tag

Kinect costs $149.99 alone and comes bundled with Xbox machines, starting at $299.99. It sold out in preorders at retailers such as Amazon.com Inc., Best Buy Co. and GameStop Corp., according to David Hufford, a Microsoft spokesman. Those stores will have more stock when the product goes on sale tomorrow, he said.

In the U.S., 25,000 retailers will sell the device and 5,000 of those will stay open tonight for customers who want to purchase Kinect at midnight. Microsoft is holding a midnight event at the Toys “R” Us store in New York’s Times Square, Mattrick said.

“They are really defining Kinect as the must-have holiday item,” Mattrick said of retailers. “It means it’s going to be our biggest holiday ever.”
By Dina Bass 



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New reports from comScore and Nielsen show RIM is still the market leader in smartphones...but Android is coming on strong



New reports from comScore and Nielsen show RIM is still the market leader in smartphones...but Android is coming on strong.



Earlier this month, none other than Apple’s CEO Steve Jobs indicated that theiPhone had overtaken Canada’s Research in Motion as the leader in the smartphone market, and a report from market research firm IDC backed up the claim. However, in an indication of just how fuzzy all this scientific measurement of markets can be, two more research firms weighed in today—and neither finds the iPhone is leading the market. Both Nielsen and comScore find RIM is still the market leader for smartphones, although the iPhone is in second place andAndroid is showing rapid gains.

According to comScore, RIM remained the top smartphone platform during the third quarter of 2010, accounting for 37.3 percent of U.S. smartphone subscribers aged 13 years and over. That was actually a 2.8 percent drop compared to RIM’s share in June 2010. Apple’s iPhone accounted for 24.3 percent of the market—unchanged since June—and Google’s Android platform (now represented by myriad devices) accounted for 21.4 percent of the market, up 6.5 percent since June. Microsoft came in fourth with a 10 percent share for the third quarter (a drop od 2.8 percent since June), and Palm landed in fifth place with a 4.2 percent share, down 0.5 percent since June. (It’s worth noting Windows Phone 7 was not yet available to consumers, nor was the Palm Pre 2 on sale in the U.S.).

Nielsen’s figures also show RIM on top, but the percentages change a bit. According to Nielsen, RIM accounts for 30 percent of the U.S. smartphone market with the iPhone hot on its heels with a 28 percent share. Google’s Android platform is in a more-distant third place with a 19 percent share; however, where RIM lost ground in the third quarter of 2010 and the iPhone held steady, Android showed strong growth, and Nielsen says Android was the preferred platform amongst consumers who chose a device in the last six months. Nielsen also notes that while Apple has the most smartphone users under age 44, fully half of Android users are under 35 years of age.

The disparity of these figures from leading market analysis firms—and companies’ eagerness to embrace them to their advantage—highlights both the inherent difficulties in measuring things like “smartphone market share,” as well as how competitive the U.S. smartphone market has become.

  • By: Geoff Duncan




Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.

4G Wireless Image Scrambled As T-Mobile USA Enters The Mix


4G Wireless Image Scrambled As T-Mobile USA Enters The Mix

NEW YORK (Dow Jones)--So what is 4G? Thanks to the wireless carriers, the answer is only getting more confusing.
T-Mobile USA is the latest carrier to jump into the 4G fray, boasting in a new campaign that began Tuesday night that its HSPA+ network--which it previously claimed was 3G--is actually the nation's largest fourth-generation network.
That conflicts with positions taken by Sprint Nextel Corp. (S), which has been evangelizing the benefits of 4G for the past two years; its partner Clearwire Corp. (CLWR), which is responsible for building out the network and reports its third-quarter results on Thursday; and the other national carriers moving into 4G. Unsurprisingly, the move was not received well.
"Despite T-Mobile's marketing claim and their desire to try to keep up with companies like Sprint, T- Mobile's HSPA+ is not a 4G network," a Sprint spokeswoman said.
"Third-party research is clear--AT&T has the nation's fastest mobile broadband network, period," said an AT&T Inc. (T) spokesman.
The increased rhetoric underscores the high-stakes game played by the carriers as they jockey for position as the fastest and most advanced network on the block. With the preponderance of programs and services reliant on a speedy wireless connection, consumers are starting to show interest in so-called 4G networks, even if they don't quite know what they are.
The conflicting campaigns probably won't help the already scant public knowledge of wireless technology. In a recent Yankee Group survey of more than 1,200 consumers, 57% said they have either never heard of 3G or don't understand the term. With 4G, that figure jumps to 68%.
The practice of adding "Gs" with each technology revision isn't the healthiest practice for the industry, analysts say. More confusing is the use of 3.5G, which has started to pop up in phones such as Nokia Corp.'s (NOK) recently released N8.
"That is going to get pretty ridiculous really quickly," said Christopher Nicoll, analyst at Yankee Group.
Another wrinkle: none of the current networks actually qualify as 4G, according to the ITU, a U.N. agency responsible for setting global standards for communications technology. The agency last month said that only two standards, LTE-Advanced and WiMax 2, are considered true 4G technologies. While Verizon Wireless is launching an LTE network and Sprint and Clearwire have embraced WiMax, neither of the deployments come close to the specifications laid out by the ITU.
Still, by adopting the 4G name, T-Mobile USA is hoping to capitalize on the growing interest, even if its network is an update to a 3G standard. The carrier is already promoting the MyTouch 4G and G2 as the first phones capable of taking advantage of the network's highest speeds.
The carrier, a unit of Deutsche Telekom AG (DT), has AT&T in its sights early with a commercial that riffs off of the popular PC versus Mac ads, inserting instead the "old AT&T network" versus T-Mobile USA's newer 4G one.
AT&T, however, has been rolling out the same HSPA+ technology and claims it has the nation's fastest network. Unlike the other major carriers, it hasn't yet staked a claim in 4G, but plans to launch an LTE network next year.
T-Mobile USA said its network is in 75 markets and in some cases, offer a faster connection than the 4G equivalent offered by Clearwire and Sprint.
"If you look at the speed of the WiMax network out there, we're meeting, beating and exceeding them right now," T-Mobile spokesman Reid Walker said.
Walker added there already is customer confusion over 4G, and he says T-Mobile USA's higher speeds bring some clarity.
T-Mobile's push comes ahead of Verizon Wireless's own move into 4G. The carrier, a joint venture between Verizon Communications Inc. (VZ) and Vodafone Group PLC (VOD), plans to have the network up in 38 cities and 62 airports later this year.
"We are comfortable with the way our LTE network will perform," a Verizon Wireless spokesman said. He declined to comment on whether the carrier would embrace the 4G name.
The increased noise over 4G only diminishes Sprint and Clearwire's lead, which has shrunk as other carriers prep their own upgraded networks. Clearwire, which turned on its WiMax network in the New York area Monday, is available in nearly 60 markets.
By Roger Cheng 






Fivenson Studios is based in Ann Arbor, Michigan, our graphic design team specializes in logo and webpage design, as well as marketing campaigns for social and print media. From flyers and brochures to targeted landing pages, we aim to bring your company into the spotlight and reach a greater range of potential customers.