Microsoft announces Windows Phone 7 launch partners and Windows Phone 7 launches Monday in crowded smartphone market: Although we first learned about Microsoft's Windows Phone 7 in February, the company officially launched the mobile OS on Monday. CEO Steve Ballmer emphasized that people can customize the user interface and used the word "delightful" to describe how the software should function in different scenarios. Analysts concurred that Microsoft needs to offer users a positive mobile experience since the company's efforts in the important and growing mobile market have floundered compared to Apple and Google.
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