ADCENTER GET PAID FOR ADDS ON YAHOO AND MICROSOFT
Microsoft and Yahoo have completed their search transition in the U.S. and Canada, the companies said today.
The two companies announced the transition of paid search to the Microsoft-powered AdCenter platform.
"The search alliance creates a competitive alternative in search, allowing advertisers to reach a combined audience of 163 million searchers in the U.S. and 15 million searchers in Canada via Bing and Yahoo! Managing a single account for both Bing and Yahoo! will let advertisers save time and simplify their campaigns," the companies told WebProNews.
In August, Microsoft's Bing began powering Yahoo search in the U.S. and Canada. The second phase of that relationship was to transition paid search over to Microsoft's AdCenter, which was accomplished on Wednesday.Yahoo chief executive Carol Bartz said on Oct. 19 that about 86 percent of those billing transactions had been already completed, Bartz said, and with 97 percent of the company's "premium" accounts shifted over. The project was on schedule to be completed in October, Bartz said then.
The third step is to run a fully transitioned, organized marketplace with Microsoft, Bartz said. Yahoo's goal is to deliver a stabilized marketplace in time for the Christmas holidays, with it completely finished by the second quarter of 2011.
Yahoo Mobile ads will also be transitioned over, as will international properties. Organic search in Latin American markets will be transitioned during the first quarter, with paid search moving over in the U.K., France, Ireland and India in the second quarter of 2011, WebProNews reported.
by Mark Hachman
Thanks For Viewing For More News Check Out
Or Follow Me On Twitter At
No comments:
Post a Comment