TECH CHRONICLES - Promoted Tweet ads
Twitter Inc. on Monday began expanding its Promoted Tweets advertising program to include ads dropped into the timelines of some Twitter members.
The San Francisco micro-blogging service said it is rolling out the ads to some of the Twitter members who use the third-party social media client HootSuite.
According to AdAge magazine, Twitter advertisers Virgin, Starbucks and Red Bull have signed on to try the new ads, short Twitter messages that appear with the label "promoted by." Although still experimental, Promoted Tweets is a major component of the company's plans to capitalize on its growing reach - Twitter has more than 175 million members around the world.
Twitter spokesman Matt Graves said in a blog post that the company in April outlined plans to roll out Promoted Tweets gradually, starting with linking them to searches on its main website.
The test through HootSuite, which has 900,000 users, is the next step, Graves said.
"As we have done since the beginning of our Promoted product efforts, Twitter is taking a deliberate and thoughtful approach to this test," Graves wrote. "We're carefully looking at how Twitter users react to and engage with Promoted Tweets in the timeline."
"During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline," he said.
The ads will appear based on "several signals," including the list of Twitter members that a user follows, Graves said.
The San Francisco micro-blogging service said it is rolling out the ads to some of the Twitter members who use the third-party social media client HootSuite.
According to AdAge magazine, Twitter advertisers Virgin, Starbucks and Red Bull have signed on to try the new ads, short Twitter messages that appear with the label "promoted by." Although still experimental, Promoted Tweets is a major component of the company's plans to capitalize on its growing reach - Twitter has more than 175 million members around the world.
Twitter spokesman Matt Graves said in a blog post that the company in April outlined plans to roll out Promoted Tweets gradually, starting with linking them to searches on its main website.
The test through HootSuite, which has 900,000 users, is the next step, Graves said.
"As we have done since the beginning of our Promoted product efforts, Twitter is taking a deliberate and thoughtful approach to this test," Graves wrote. "We're carefully looking at how Twitter users react to and engage with Promoted Tweets in the timeline."
"During this testing period with HootSuite, we will experiment with where and when Promoted Tweets are shown in the timeline. Not all HootSuite users will see Promoted Tweets and those who do may see different Promoted Tweets in different places in their timeline," he said.
The ads will appear based on "several signals," including the list of Twitter members that a user follows, Graves said.
by Benny Evangelista
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